Last year I was asked to contribute to the Writers and Artists Guide to Self-Publishing. To be more precise, the publishers asked self-published authors to contribute case studies, I responded and they kindly included me. The pandemic delayed my author copies. My thanks now go to Eden Phillips-Harrington, Assistant Editor of W&A yearbooks at Bloomsbury Publishing, who’s written a useful chapter on how publishing – traditional and indie – actually works.
Like others, I didn’t plan to self-publish. But after not quite making it past the editors/gatekeepers of trad publishers despite my agent’s best efforts, that was how my first and second novels appeared and I’ve been learning how to go about it ever since. As for my contribution to this guide, I felt as Groucho Marx did about his club – any book that included my advice wouldn’t be one I’d want to read. Now I realise the guide is a readable mix of useful reassurance, information and “next steps”. Even my words of wisdom may help someone somewhere.
All such information is available online, notably at ALLi (Alliance of Independent Authors) but I did like holding it in one volume, reading from start to finish how the process works, and scrawling pencil notes rather than trawling through linked web pages. W&A is a highly reputable brand and this guide has a practical, no-nonsense approach from a bevy of well qualified and established experts (apart from me). A good general introduction for absolute beginners to the self- publishing world, it also contains information still unfamiliar to me after five years, explains concepts I was pretending to understand and signposts old and new tasks I must get around to (website! Email list!)
The very clear chapter on editing explains, with checklists, what different types of editor do, in which order, with timescales and tasks. Using an editor is non-negotiable. Self-published books have a rotten reputation, partly a hangover from vanity publishing days and still sometimes deserved. It follows that self-published authors have a responsibility to all colleagues and readers to ensure their product is of blameless quality.
As a contemporary fiction author who doesn’t need illustrations, tables, photographs etc, I’ll admit the detailed chapter on design made my head swim! It’s maybe best read after the chapter which explains both physical and ebook production. Providers include firms that undertake every aspect of production for you, including editing, design, manufacture, distribution and marketing, specialist services you can dovetail (you hope) together, and market giants like Ingram Spark or Amazon. Together these chapters start you off whatever your project, establishing when you can go it alone and when you’ll need to pay for professional input.
The distribution model, sales and royalties to expect (or aspire to) are outlined next. These differ widely according to decisions you take at the production stages; bullet pointed lists assist you. Two factual inaccuracies in this chapter highlight the drawbacks of a paperback guide to a constantly changing subject: since it went to press Bertram UK wholesalers, sadly, went into administration, and UK ebooks are no longer subject to VAT.
I HATE MARKETING MY BOOKS! Fortunately, a sympathetically written marketing chapter has made me more receptive. I’m almost basking in the sentence Put the readers’ needs first and you won’t ever feel uncomfortable or like a salesperson. I’ll never write “I love marketing my books” but the checklists, practical suggestions and myth-busting do help. However, fourteen printed links to online sources is too many for one chapter. That’s fine for ebook readers, but…it would have been better to summarise what they say.
The authors’ case studies show the enormous amount of mutual help authors provide. I cannot stress this enough. It’s only human to envy others sometimes, but by and large self-published authors form a supportive and generous community, especially online. It’s also nice to see book bloggers recognised. These mostly unpaid reviewers and publicists give invaluable service and should be treated with care and courtesy at all times or they’ll give up and then where will authors be?
Most people needn’t cover every item on the TEN PAGES of to-do lists, but they do mean you won’t leave anything out. As the guide says, “enjoy ticking them off”. The further information sources and glossary at the back should come in useful too.
Occasional statements beg for expansion. Some strong independent publishers prefer to deal with authors directly, says the Introduction. Since most self-published authors don’t by definition have agents, I imagine readers screaming “Who? WHO?” Although I do understand, in the present climate, how quickly details change.
Genre and cost are two elephants in the room. I think genre is within the guide’s scope as the closer a book fits a genre, the more likely a self-published author is to succeed. My own sales have fallen foul of not being crime, romance, horror etc. How did I fall into the quagmire of “general fiction” and is there a helping hand out there?
Producing my first novel cost nothing. A friend supplied the cover photo, a designer friend put it together, we uploaded everything to KDP and off we went. It sold 4000+ copies. Well done me, but I squirm now. Professional editing would have made a good debut better. Second time round I bought design, editing, proofing, a blog tour… maybe £2,500? Your budget is very important! You will be covering all costs yourself and you need to be clear what these are! says chapter 4. But the guide is coy about the sums involved until you reach some of the author case studies which – gulp! – give food for thought to would-be millionaires.
So – helpful, practical, a very good start or waymarker for any self-publishing journey. Now would W&A please publish a guide to using the updated WordPress Gutenberg Block Editor. It has about the same speed and flexibility as its namesake, a printing press designed around 1440. Apologies for any swearing that’s leaked while attempting to write this post. See you next time, unless I give up in despair.
©Jessica Norrie 2020
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Words and Fictions 
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