Look after the pennies and the pounds will look after themselves. A fool and their money are soon parted. Money talks… one thing money says is, “I want my books cheaper”. This recent post in a respected online book group page isn’t untypical.
“Today’s ebook offer includes ‘Fludd’ by Hilary Mantel. I absolutely loved her Wolf Hall series, has anyone read Fludd, is it worth buying? I know it’s only 99p, but I have so many of these 99p books cluttering my Kindle I only want to download highly recommended ones.”
Where do I start?
Value for money
The Wolf Hall trilogy comprises approx 1,888 pages depending which editions you buy/borrow/steal. The Kindle UK prices currently add up to £17.97/$23.60, the paper editions approx £29/$38). The three audiobooks offer 77 hours and 41 minutes of listening, from a service costing approx £7.99 per month after the first month which is free. On that basis the entertaining and educational experience Hilary Mantel provides, that the reader above “absolutely loved”, cost them 0.0095p per page on Kindle, £0.015p in book format, or less than the price of a cinema ticket as an audiobook for 74 hours more entertainment. If you want to convert those into fractions of US cents, be my guest.
Now this reader wonders about forking out 99p ($1.30) for another book by an author s/he knows s/he enjoys. Fludd, in paperback has only 186 pages. Well, it IS more expensive – around a halfpenny per page or .69 of a US cent.
Can you clutter a Kindle? This nerds’ paradise article suggests a basic entry level Kindle holds approx 1,100 books and a top of the range Kindle Fire HD a whopping 26,992. I suppose you could argue the books get lost if you download too many, but since this reader knows the title and the author, s/he should be able to retrieve it easily.
Other book related problems – shelf space, dust-gathering, fire risk, mildew, weight the floorboards can support etc – don’t apply to Kindles.
Before spending a paltry sum on something requiring no storage this reader wants “high recommendations”. God help any authors and publishers hoping a reader might take a punt on an unknown newcomer. I believe readers can get refunds if they don’t ultimately agree with the recommendations others make, even though reading is a completely subjective experience. I don’t know the procedure, it’s too unethical for me, but I’m told it’s possible.
99p ($1.30) is considerably less than a coffee, less than one sock in the cheapest pair from Primark and what use would one sock be to most of us? You wouldn’t know whether the coffee tasted good or the sock was comfortable until you’d drunk it/worn it for a while, but most people risk that without requesting recommendations, clearing stomach or sock drawer space (yet socks are real clutter) or worrying they’re overspending.
The author’s position
Hilary Mantel doesn’t need this particular reader’s money. Her “net worth” as calculated by grubby celeb websites is between $100,000 and $1million (£761,000). The broadness of the estimate says all you need to know about the precision and fact checking of such websites. Let’s assume her assets are at the upper level, easily achieved in the UK not by selling books but by annual property inflation of approx 7% since a now 68 year woman probably signed her first mortgage application.
Besides the Thomas Cromwell trilogy, since 1985 Mantel has published 9 novels, 2 books of short stories, and a memoir. Without counting journalism and articles and assuming (ridiculously) she doesn’t own any property to contribute to her putative net worth, very crudely dividing £761,000 by 15 books we find each has contributed an average £50,733 ($66,622) across 35 years. My source for these statistics is so dubious I’m not even admitting what it was. But we could double (triple!) these earnings and a prize winning author, whose work is televised, studied and admired worldwide, would still not be earning in the super rich league. She may be the Roger Federer of her field, but she has far less need of a Swiss bank account. I bet Mantel’s accountant keeps a beady eye on those 99p sales.
What about others? The “i” newspaper says last year UK authors, writers and translators earned on average £31,153. This is odd because according to the Society of Authors, “median earnings for primary occupation authors (writers who spend more than half their working time writing) are £10,497 a year… the highest-earning 10% taking home about 70% of total earnings in the profession.” That £10,497 has to cover living expenses before any becomes “net worth”. 40% of us rely on a second source of earnings.
Earnings per year
Some good professional authors of adult fiction churn out a book a year. Most take longer. There’s research, redrafting, muses that run dry or scamper in the wrong directions, beta readers and agents to consult and editors to pay. I’m getting faster…. my first book took five years, the second three, the third (not yet published) two. Mantel completed her 1,888 page trilogy in ten. How long did that coffee take to pour? How many minutes to run up a sock on a machine? (Perhaps an unfair comparison. I prefer my working conditions to the knitting machinists’.)
In the UK thousands live below the poverty line, after appalling economic policy over the past decades, especially right now. Readers who genuinely can’t afford 99p for a book, please know my comments don’t apply to you. I hope there’s still a functioning public library in your area, where you can freely access all the books you want.
Are books a licence to print money?
The market makes most fiction available at some point, in some form, for 99p. Subject to affordability, you’re free to buy or not. But never express your doubts whether the product is worth it to anyone – writers, readers, bloggers, reviewers or Auntie Ethel – unless you actually want some poor author to rant a blogpost from their garret, a post that should have been a constructive book review or some sensible writing advice. You can always support public libraries you know.
©Jessica Norrie 2020