We’re home from the blog tour!

My first Amazon.com review appeared on the other side of the pond recently, and it’s a great endorsement of both The Magic Carpet and the blog tour process: When I read the first few paragraphs of a review on a book blog I happened onto… I thought-wow! I really like the way this author writes! I left the blog and immediately bought the eBook. And I did not want to stop reading… I felt warmed sometimes, and then very sad sometimes, and educated in things I didn’t realize, and … finished … with a hopeful heart. I think many people would benefit from reading this book

This was a less interactive blog tour than most. I was due to have an operation in August, so rather than take on several q and a sessions, Anne at RandomTours suggested writing guest posts and choosing extracts in advance. The rest would be reviews. I was quite excited! As the Tour started, my sales had stuttered after a decent start. My Amazon UK rankings weren’t threatening Margaret Atwood or even A. N. Other. I only had a handful of (good) reviews.

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Day 1: A gentle start, from The Bookwormery. No immediate change to Amazon rankings but it was lovely to see Lesley’s review there (I can’t find it on her blog now so I’m glad she copied it elsewhere) and on Goodreads. Note to self: don’t be impatient!

Day 2: To my great pleasure as a committed Remainer, I went European on The Magic of Wor(l)ds which is a Belgian blog. Stefanie, a Dutch/English/Spanish/French speaker who like my own daughter is a corporate translator, hosted my guest post on “Challenging my characters“. Dank je/thank you/gracias/merci! Note to self: Comments may not appear in English…

Day 3: Woke to find MC at #33,000 on Kindle Store. Watch your back, Margaret Atwood… We haven’t reached the glory days of my Great Amazon Dinner Party, but maybe we’re getting there with a wonderful review from The Book Decoder, who’s given an Amazon.com link, although it appears on Amazon.uk. Note to self: Make sure universal link works well.

Day 4: Naughtily, I got impatient at seeing nothing until late in the day, then remembered with shame the blogger is a mum and Special Educational Needs teacher – she has other things to do with her time. Her Herding Cats review when it came was stunning. I was so touched that this women, who could have been a character in my novel, had got it so right – and shocked that she was still responding to comments at gone midnight! Note to self: Don’t assume the blog tour organiser does ALL the work. The author must still be alert to posts going up, which could be any time of the day or night, ready and able to share them widely, and available to respond to comments. 

Day 5Random Things Through My Letterbox.  It’s good news to be featured by Anne Cater who is bookblogger royalty. This was my second guest post, so I skimmed it but I’m very grateful for the wide reach it will have had. Note to self: Bloggers all use different formats and have different audiences. I now realise the tone that works on my own blog sounds a bit, well, pompous elsewhere. 

Day 6: The most amazing review I’ve ever had would have made the whole tour worthwhile all by itself. Since previous days had already set the bar high for blogger understanding and appreciation in reviews, this one had to be good to outdo them. Huge thanks again to Julie at A Little Book Problem who also gave me a lot more insight into a_little_book_problem1how bookbloggers feel when tour organisers come knocking! This is one of the ones that you volunteer for because it sounds interesting and you have a gap in your schedule. You want to help out the organiser. You pop it in your diary and pretty much forget about it until it comes round in your reading rotation. Sorry to continue the quote, but, well, wouldn’t you? Then boom – you realise that you have stumbled on a beautiful gem of a book, a nugget of gold that dropped into your palm unexpectedly and you are so, so glad that you are a book blogger and that has allowed you to discover THIS book, this book that changes the way you think about things, that makes you see the world differently after you’ve read it. This is what makes book blogging such a privilege and a joy. As was receiving a review like that.

Day 7B for Book Review This was a second European blog (Dutch?) The first extract, with my Somali heritage mum and daughter reading a book together. I hope it gives a good flavour. I hope it makes people want to read. That’s all I can do. Note to self: If an extract will appear in a small lime green font on a white background, keep it very short and snappy! I’m not sure anyone read this.

Day 8TheBookCollector32 This one didn’t happen. Shame – I’d have welcomed appearing on a blog hosted in India especially given the origins of the characters in the book. So after some hesitation I contacted the blogger and she will post a review next month. I’m glad she’s feeling better!  Note to self: nothing ventured, nothing gained. 

Day 9Being Anne. I’d begun worrying about this guest post, realising how pompous my articles can sound. But rereading the “story” about storytelling I’d written for Anne, it worked well. Anne’s another highly experienced and prolific blogger (what is it about the name Anne and bookblogging?) and spreading the word a lot too. She’s also delightfully honest, admitting that The Infinity Pool has sunk without trace inside her Kindle.

Day 10: Over the Rainbow Book Blog Another busy mum posting late in the day, with a last kind review to add to the ones I look at when morale is low. She turns out to live locally, so I’m hoping for coffee and a chat sometime.

My UK rankings whizzed up to only 15,000 short of Atwood. I’ve gained several excellent Amazon reviews with additional Goodreads ratings and reviews in the bag for future quoting. The effort for me was writing some guest posts, collecting links, photos and extracts and sending them with (the very reasonable) payment to the organiser. Then I had to share the results on Facebook, Tweet madly and respond to comments.

Would I do it again? Probably. The sales had a modest spike, but haven’t paid for the blog tour yet. For now I’ll settle for critical acclaim over money in the bank, hope that some of the blog readers will still buy, review and recommend and take a break from marketing to work on Novel Three.

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Things I’ve learnt:

  • Give the tour organiser the right short link. Some bloggers were linking to Amazon.uk, others to Amazon.com, one didn’t provide a buying link at all.
  • When writing guest posts, remember other bloggers use different formats to mine. Long earnest paragraphs look daunting. Other bloggers may not lighten them with illustrations so they appear dense. Avoid this with a lighter style of writing.
  • Set aside time for commenting, sharing on social media and thanking bloggers.
  • You do get a bit addicted to the attention and it’s still worth contacting bloggers individually. Since the blog tour ended The Magic Carpet has also visited Linda’s Book Bag and Katy’s Writing Coffee Shop and lovely Sally at Smorgasbord has been kind enough to reblog past posts too.
  • Learn how to use the hashtag properly or don’t use it at all – I’m not sure mine always leads to the book. Sometimes you get rival products instead.
  • Don’t expect the earth and don’t get obsessive!

Jessica Norrie ©2019

 

Blog Tour Day 6 has delivered my best review ever, from Julie at alittlebookproblem! I wish I could forward this to the publishers’ editors who loved it but wouldn’t take it on because they didn’t know how to market it, or to all those people who like to have an undiscriminating dig at the quality of indie authors from time to time…via The Magic Carpet by Jessica Norrie #BookReview #BlogTour (@Jessica_Norrie) @annecater #RandomThingsTours #TheMagicCarpet

The Magic Carpet by Jessica Norrie – Blog Tour

The Magic Carpet by Jessica Norrie – Blog Tour

Here is another lovely review from a participant in my blog tour. She has a background in teaching and schools too, so if I had struck a false note she would have found me out! What would we do without book bloggers?

HERDING CATS

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Thanks to Ann Cater of Random Things Tours for organising this blog tour and to Jessica Norrie for a copy of this book in exchange for a honest and unbiased review.

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Synopsis

Outer London, September 2016, and neighbouring eight-year-olds have homework: prepare a traditional story to perform with their families at a school festival. But Nathan’s father thinks his son would be better off doing sums; Sky’s mother’s enthusiasm is as fleeting as her bank balance, and there’s a threatening shadow hanging over poor Alka’s family. Only Mandeep’s fragile grandmother and new girl Xoriyo really understand the magical powers of storytelling. As national events and individual challenges jostle for the adults’ attention, can these two bring everyone together to ensure the show will go on?

My Thoughts

I must admit that I got an expected but completely welcome surprise when I read this book.  The magic carpet is an intricate…

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We’re going on a blog tour!

When I published The Infinity Pool in 2015 I barely knew what a blog was, let alone a blog tour. I didn’t envisage blogging myself, and I had no idea of the goodwill, time, energy and commitment put into spreading the word about books by bookbloggers, helping readers choose and writers survive.

More experienced authors pointed me in their direction and I began to get in touch with them, mostly via Facebook. It could be laborious – not because the bookbloggers were obstructive or unhelpful, quite the opposite. They were generous, informative and kind. But life became full of tasks and lists:

  1. Identify and visit blogs.
  2. Get a deeper sense of their flavour by exploring a number of posts.
  3. Read guidelines, consider if they apply to me.
  4. If they do, construct a polite contact email.
  5. Await a reply, consider whether to contact again (most bloggers are very prompt about responding so this wasn’t often necessary. However, a sub task was keeping a record of who I’d contacted.)
  6. Sort out what I had to do when they replied with an invitation, eg write guest post / send blogger a copy for review / answer blogger’s q and a / fit answers to quirky format only used by individual blogger to help them stand out. Send them.
  7. Put together all the other documents they need, eg extract / links to buy book / author photo and biog / social media links / cover images. Send them.
  8. Make a note of the date the post will appear.
  9. On that date share it on Facebook, Twitter and anywhere else I can think of, bearing in mind that overkill is, well, overkill.
  10. Share it again later (remember overkill though. And underkill.)
  11. Thank anyone else who’s shared it on Twitter, Facebook, etc.
  12. Now I have this blog of my own, reblog the post (having first remembered to ask if the original bookblogger is happy with that).
  13. Respond to any comments, on the original blog and my own.
  14. Thank the bookblogger…
  15. Add details to my file of “online presence” because agent told me publishers like to see authors have one when considering whether to take their books.
  16. Repeat…

It all takes time; my eyes even then were finding it a strain spending too much time gazing at screens; my grasp of Twitter was (and remains) more a case of clutching at straws.  

As one kind early reader of The Magic Carpet said, “Such an impressive leap forward!” Now a proud author second time around, I’m about to have my very own blog tour for #The Magic Carpet. No’s 1- 8 on the list are taken care of by the blog tour organiser – huge thanks to Anne Cater at #RandomThingstours! I’ll certainly still be contacting bookbloggers who aren’t involved at some point, but for now I’ve enough time on my hands to spend some of it adapting a much loved children’s rhyme (appropriate as my book involves children discovering the power of stories and words). 

MC blog tour

To the tune of “We’re going on a bear hunt!”

We’re going on a blog tour. It’s going to be a good one! I’m a bit scared  – What will the bloggers say?

Uh uh! A guest post! A compelling original guest post! I can’t not write it. I can’t write badly…Oh, gee! My audience is waiting!

We’re going on a blog tour. It’s going to be a good one! I’m a bit scared  – etc.

I did write more verses but I’ll save them for a rainy day when I can’t think what else to blog about. A troll comes into it, but I think we have him licked. I’m sure you get the gist.

Anyway, whether readership, reviews and sales rise or not, THANK YOU to the clever, generous, unpaid, sharing bookbloggers from The Bookwormery, The Magic of Wor(l)ds, The Book Decoder, Herding Cats, Random Things Through My LetterboxA Little Book Problem, B for Book Review, TheBookCollector32, Being Anne, and Over the Rainbow Book Blog for showing my book to the world from Monday 16-Wednesday 25 September. Also for spreading the word about books in general, to benefit readers and writers everywhere.

The Magic Carpet Advert 2

©Jessica Norrie 2019

Maps for lost readers

Tidying up last week, I came across this initial sketch for the road The Magic Carpet families live in, made when I realised I wasn’t describing their comings and goings consistently. I may have had early thoughts of including it with the book – I’m a sucker for any book that has a plan or a map at the front, such as the Cluedo style plans used by Agatha Christie. A Book Riot post here has more great examples.

map 1 for MC

I recently read two contemporary books with house plans for endpapers. It’s a dangerous device as they do suggest extra riches within – Lucy Hughes-Hallet’s Peculiar Ground lived up to the promise with panache as reader and writer explored the grounds of her stately home setting together, but for me bestseller The Seven Deaths of Evelyn Hardcastle didn’t work for several reasons, one being that the map didn’t match the story.

Joanna Cannon, in The Trouble with Goats and Sheep and Fredrik Blackman in A Man called Ove write their residential street settings so clearly that my mental picture tricked me into remembering plans that aren’t actually provided – I had to check my copies before I realised. I don’t think Richmal Crompton’s William Brown books provided one either, but fifty years after first reading them I could guide you round William’s village to his house, his long suffering school, the Bott’s nouveau riche manor house, and the various cottages where the Outlaws and assorted bespectacled men and tall lady writers lived. My mental navigation skills had first been stimulated by Joyce Lankester Brisley, author of Milly-Molly-Mandy, who does provide a map of M-M-M’s village and by the maps in my Pooh Bear books of the Hundred Acre Wood. Copyright won’t let me reproduce them here but you can see them on the Look Inside pages on Amazon.

A house, a small village, a cul-de-sac – these are all excellent settings because the writer can keep them closed to trap the characters inside while their story unfolds, or open them up partly or in full to admit strangers, dangers or resolution. With only one way in or out (or a sinister back way known only to locals, as in Cannon or Helen Kitson’s The Last Words of Madeleine Anderson) the writer can control character movements as a good general would deploy troops. A fan of early BrooksideI was particularly attracted to a cul-de-sac – a French word but the French don’t use it. They say “impasse” instead, which is much less helpful for plot purposes. Real British cul-de-sacs tend to be designed for and house a more homogeneous demographic than Brookside’s – but in London the monstrous permutations of the property, rental and social housing market lead to all sorts of cheek by jowl variety and make life much more interesting.

So I set The Magic Carpet in a cul-de-sac, with a mix of family structures, incomes and backgrounds, and initially just the school their children attended to unite them. In my childhood, we’d have played outside in such a street. I hoped my characters might grow into that. My initial layout didn’t last: I changed the road name, moved some families and evicted others, swapped addresses, added some posh flats, divided some houses into maisonettes and extended others. I got rid of the central block and paved over most front gardens, with only a posse of gnomes resisting on one of the last remaining lawns. I turned  the luxury flats and the poorest house (council tenanted via a private landlord) to face the main road and the dangerous world outside. With no planning permission required, it was quick and easy. Unfortunately all my new maps turned out like phalluses; if you imagine the (deleted) outline of the close you’ll see what I mean. So with no budget for a pro to  resolve that particular embarrassment, I didn’t include it in the book. But you people who read my blog are special, so here’s my amateur effort: an additional reading aid just for you.

MC final map 2

©Jessica Norrie 2019